Best Online Stock Brokers for New Beginner Investors

I started investing when I was 18.

My dad told me about Roth IRAs and we opened an account at Vanguard, which is the broker he used.

Back then, commissions on stock trades were exorbitant. I don’t recall what I paid but I wouldn’t be surprised if it was something like $15 a trade.

As a beginner investor with very little money, I couldn’t afford $15 a trade. It was doing the dot com boom so every technology stock was doing great so $15 a trade didn’t seem all that bad. Eventually, after being lightly toasted on a few stocks (any JDS Uniphase fans out there!?), I just put it all into the Vanguard STAR fund (VGSTX) because it had a $1,000 minimum.

When you’re just starting out, you want an easy to use interface, low or no commissions, no fees, and the willingness to avoid the complex stuff that’s out there. That includes complex financial instruments and complex tools that will only confuse you.

Table of Contents
  1. What We Looked For
  2. Best Online Stock Brokers for New Beginner Investors
    1. Ally Invest
    2. Vanguard
    3. Public
    4. E*Trade
    5. Merrill Edge
    6. TD Ameritrade
  3. Notable Exclusions
    1. Brokers You Hear In The News
    2. Various Savings Apps

What We Looked For

We put together this list of the best online brokers for beginner investors because this is the list I wish I had when I started investing.

These are the factors we considered:

  • Low or no minimum balance requirements – New investors all share one thing in common, you don’t have a lot of cash. New investors should lean on brokers that have low or no minimum balance requirements because it removes one hurdle. If you have to wait until you’ve saved up $3,000 to open an account, there’s a good chance you’ll spend that money.
  • Low costs – It is really easy to find a great online broker that does not charge you for stock trades. The same goes for ETF trades. Since those are the table stakes, you then want to make sure there aren’t any account maintenance or monthly fees.
  • Fractional shares – When you’re a new investor without a lot of funds, it’s sometimes nice to be able to buy fractional shares of companies you like. This is a nice to have feature that not many brokers offer.
  • Easy to use interface – I’ve used a lot of different brokers in my time and some of them can be very overwhelming to a new investor. That doesn’t make them terrible brokers, it just makes them a bad fit for new investors. And easy to use also means easy to accomplish the tasks you want very easily. It can’t be too simple.
  • Makes sense for experienced investors too – At some point, you’ll become more comfortable with investing and you may want a brokerage that offers other services too (with good pricing).
  • A Bonus Promotion doesn’t hurt – A lot of brokers, especially the new ones, will give you cash or stock to open an account. This is a very low factor but something to consider.

Best Online Stock Brokers for New Beginner Investors

These brokers are not in any particular order, they are all good for new investors.

Ally Invest

Ally Bank Logo

Perhaps I am biased because this is my primary brokerage (besides Vanguard where I hold my Vanguard funds) but Ally Invest was very easy for me to use as a new investor. The pricing has only improved over the years (thank you competition!) and there is no minimum balance required.

One nice perk of Ally Invest is that you can link up your Ally Bank account, which lets you see all of your finances in one place.

  • Minimum balance – $0 for self-directed brokerage accounts. Margin accounts require a $2,000 minimum and Robo portfolios require a $100 minimum.
  • Costs – $0 for Stocks and ETFs, $0 for Options, $1 per Bond, $9.95 for mutual funds
  • Fractional Shares – Not on purchases but you can reinvest dividends into fractional shares (as long as the stock or ETF trades above $4 per share).
  • Bonus – They offer a transfer bonus of up to $3,000 if you transfer in a large sum (lowest bonus starts at $10,000).

Visit Ally Invest to learn more ↗

Vanguard

Again, I’m biased because I use Vanguard but they are great for their low cost mutual funds and ETFs.

The interface is also easy to use without a lot of complexity. Vanguard doesn’t offer much in terms of stock picking tools and analysis but there are plenty of those available online for free. It doesn’t have some of the more sophisticated tools like Level II quotes but a new investor won’t need that.

Vanguard offers low cost mutual funds, ETFs, and index funds and that’s what most new investors should be invested in anyway.

NOTE: Fidelity is also a great mutual fund company for new investors. I view the two as interchangeable and I tend to list Vanguard because it’s the brokerage I use. Fidelity is more likely to have an active promotion, but otherwise the two are very similar.

  • Minimum balance – $1,000 for their funds ($3,000 for Admiral shares)
  • Costs – $0 for Stocks, Mutual Funds, ETFs, Bonds, and Options ($1 per contract). Their mutual funds also charge no fee if you sign up for electronic statements (otherwise $20). A few of their mutual funds charge a purchase & redemption fee of 0.25% to 1% to discourage trading.
  • Fractional Shares – Not yet but they were piloting a test program letting some investors buy fractional shares of some ETFs.
  • Bonus – They do not offer a bonus.

Visit Vanguard to learn more ↗

Public

Public is a newer entrant to the brokerage world but they offer a very competitive service that acts as a one stop shop for all of your investing needs. You get what you get with other discount brokers – no commission on trades of stocks, ETFs, and mutual funds. More importantly, they don’t make up for that lack of fee by accepting Payment for Order Flow (something other brokerages do to make money).

If you’re interested in crypto and NFTs, this is where Public stands out because they offer those as well plus they don’t charge a commission for crypto transactions (there is a fee charged by Apex Crypto though, Public doesn’t charge it).

They also offer a transfer bonus on this schedule:

Transfer AmountBonus
$5,000 – $24,999$150
$25,000 – $99,999$500
$100,000 – $499,999$2,000
$500,000 – $999,999$5,000
$1,000,000$10,000
  • Minimum balance – $0
  • Costs – $0 for stocks, mutual funds, ETFs, crypto, and alternative investments.
  • Fractional Shares – Yes, they call them “slices.”
  • Bonus – They offer a new account bonus when you transfer in at least $5,000 (you get $150).

Visit Public to learn more ↗

E*Trade

E*Trade is one of the oldest discount brokers and it’s a testament to the service that they’ve been around so long. They’d been acquired by Morgan Stanley in 2020 but maintained nearly everything that made them popular.

E*Trade boasts the same commission structure as many other discount brokers – no fees on stocks, options, and ETFs. $1 for bonds (online secondary trades) and $0 for no-load, no transaction fee funds.

They have 24/7 customer service via phone, email, and chat – a nice feature if you really want to speak to someone. They also have quite a few local branches that are temporarily “closed” for walk-in customers due to Covid but you can call them to make an appointment.

  • Minimum balance – $0
  • Costs – $0 for stocks, mutual funds, ETFs, many bonds, and options (65 cents per contract).
  • Fractional Shares – Not on purchases but you can reinvest dividends into fractional shares (as long as the stock or ETF trades above $5 per share).
  • Bonus – They offer a new account bonus when you transfer in at least $5,000 (you get $50).

Visit E*Trade to learn more ↗

Merrill Edge

Merrill Edge is the self-directed arm of Merrill Investing, which is now part of Bank of America. As you’d expect with a broker on this list, you get unlimited free trades of stock, ETF and options trades plus no minimum balance required.

They also have 24/7 customer support via phone, chat and email – plus you can get an appointment with someone at a local Bank of America.

Speaking of Bank of America, your balance is counted towards the Bank of America Preferred Rewards program. The most appealing part of that program is the 25%/50%/75% bonus on credit card rewards, if you use a Bank of America credit card.

Another nice perk is that you can get a new account bonus based on the amount of assets you transfer or deposit into the account – up to $750 right now.

  • Minimum balance – $0
  • Costs – $0 trades of stock, ETF and options (65 cents per contract).
  • Fractional Shares – No, Merrill Edge does not offer fractional shares.
  • Bonus – They offer a bonus of up to $750 with the lowest bonus of $50 when you transfer in $5,000.

Visit Merrill Edge to learn more ↗

TD Ameritrade

TD Ameritrade logo

TD Ameritrade rounds out our list – expect $0 commissions on stock, ETF, and options trades (65 cents per contract) plus no minimums. My wife uses them for her Roth IRA.

Much like some other brokers, they have 24/7 customer service via phone, chat, email, and social media. Best of all, they also have hundreds of branches so you can go in to meet with someone if you’d like.

The interface feels a little dated but still very effective, plenty for the new investor and experienced investor alike. It does have lots of free tools too, so you can do analysis as well if you’re interest.

  • Minimum balance – $0
  • Costs – $0 trades of stock, ETF and options (65 cents per contract). No annual or inactivity fees.
  • Fractional Shares – No, TD Ameritrade does not offer fractional shares.
  • Bonus – No bonus available.

Visit TD Ameritrade to learn more ↗

Notable Exclusions

Brokers You Hear In The News

You may have noticed that I excluded a few very well known brokers (I share the best stock trading apps here) and seem suitable for new investors. Some of these you’ll find listed prominently on our best brokerage promotions page because of how aggressively they try to win new customers.

Not every brokerage that I skipped was skipped for this reason. For example, I think Tastyworks is a great brokerage but it’s best for active traders who deal quite a bit in options and futures contracts. I don’t think new investors need to dabble in options or futures.

But I’m sure you noticed I skipped a few notable names. On the whole, this new breed of brokerage is perfectly fine from performance perspective – they tick all the checkboxes.

But they may be unsuitable for new investors because of how much they try to entice new investors into financial products that don’t benefit them. They benefit the brokerage (notice how many brokers don’t charge for stock and ETF trades but they do charge contract commissions on options trades?).

This is how you end up with stories about a 20-year-old “trader” who took his own life. It’s incredibly sad.

While I don’t put all the blame on the platform for what happened, I also can’t recommend them for someone just starting out on their investing journey either.

Various Savings Apps

I’ve also excluded apps that help you get into investing by dripping a little money here and there, rounding up your spending and depositing it, etc.

I skip these because I think that new investors need to be intentional about their investing. I don’t think it makes a lot of sense to use these investing apps if you want to get serious about investing. The apps themselves are good – anything that promotes saving more money is a positive.

For example, Acorns is a great app that helps you invest more by transferring spare change. You set up a Checking account and an Investment account. When you use your debit card, your transactions are rounded up and put into an investment account. Totally fine.

But when you’re a new investor, I think it’s better than you think about your asset allocation, how much you want to save each month, and set up those automated systems rather than relying on dripping a few cents here or there for your future.

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About Jim Wang

Jim Wang is a forty-something father of four who is a frequent contributor to Forbes and Vanguard's Blog. He has also been fortunate to have appeared in the New York Times, Baltimore Sun, Entrepreneur, and Marketplace Money.

Jim has a B.S. in Computer Science and Economics from Carnegie Mellon University, an M.S. in Information Technology - Software Engineering from Carnegie Mellon University, as well as a Masters in Business Administration from Johns Hopkins University. His approach to personal finance is that of an engineer, breaking down complex subjects into bite-sized easily understood concepts that you can use in your daily life.

One of his favorite tools (here's my treasure chest of tools,, everything I use) is Personal Capital, which enables him to manage his finances in just 15-minutes each month. They also offer financial planning, such as a Retirement Planning Tool that can tell you if you're on track to retire when you want. It's free.

He is also diversifying his investment portfolio by adding a little bit of real estate. But not rental homes, because he doesn't want a second job, it's diversified small investments in a few commercial properties and farms in Illinois, Louisiana, and California through AcreTrader.

Recently, he's invested in a few pieces of art on Masterworks too.

>> Read more articles by Jim

Opinions expressed here are the author's alone, not those of any bank or financial institution. This content has not been reviewed, approved or otherwise endorsed by any of these entities.

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  1. Fran Campbell says

    Hi Jim: I like C. Schwab because you can self -direct, trades are free, their statements are easily understood. I do not buy municipal bonds from Schwab because I can do better with a couple of other BOND BROKERS–then I request, along with the check I pay for the bond with the request that they transfer the bond into my acct at C. Schwab acct #xxx after all is settled. This way a long- term holding stays in my main acct. and I just transfer the funds as they arrive into my checking acct and most of my bills are on automatic pay at no charge to me as C. Schwab has his own bank in Reno Nev. Free post. paid mailers and free checks. Schwab will also give you a Pledged asset loan on a stock account. You can still trade the acct, but you cannot remove funds from it without permission. My home of today –no mtg. fees–just a PAL loan with very reasonable fees. When my condo sold–the loan was paid off and my stock acct. is intact. Thirty years with C. Schwab and I can call 24/7 for free advice or answer a question. I have Vanguard etf’s. Do not like the fees charged by Mutual funds. The Mutual fund managers make most of the money and I have never made money from a mutual fund except one and that was a Barron’s Fund. All of my divvies are on reinvest and the foreign stocks dividends I reinvest in whatever stock I wish in my account. I am assigned a broker–no charge and even though I he advises and answers questions–He did a free financial plan for me. They let me be me. My daughter who is still working uses their A-I services and pays an advisor at Schwab. I do not ask questions unless she asks for help. All of my stock trading is done online and banking also and they will help you technically if needed. If you do Turbo-tax-you can transport your Schwab 1099s and K-1s all of it into Turbo Tax. My tax-free bonds are half of portfolio and I live off of that account. The stocks are my growth fund and DRIP can really grow that account. It is there for me if I need it or it will be passed on. That is my plan. My Roth Rollover Conversion and a small IRA are all in stocks and ETFs. I really do not pay any advisor fees– Have had bad experiences in the past from Bernstein and Ken Fisher. They will make more than you do from your money during abnormally low I. Rates–you will take losses when the Vix is green but the advisors just deduct their fees every month–they never lose. Fran Campbell

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