The shocking investing fact they don’t want you to know

Investing is simple. (no that's not the shocking fact)

Make regular contributions into an index fund, ensure that you are diversified, wait, and shift into more conservative investments as you near the age you want to withdraw the funds. (no, that's not it either)

Everyone knows this! They've known this for eons!

Here's the problem… it's also BORING. Boring with a capital B. O. R. I. N. G.

You can't sell magazines, blog posts, or television shows with that idea. You can't make money as a broker with that idea. You can't make money as a financial expert with that idea. It's too simple, it lacks excitement, and anyone can do it themselves. Good luck getting investment into your hedge fund!

In 2006 at Berkshire Hathaway's annual meeting, Warren Buffet offered up a bet.

The bet? He could pick an investment that will beat any hedge fund manager over a period of 10 years. Head to head. Your best versus my best.

Protege Partners, a hedge fund founded in 2002 and now with approximately $2 billion in assets under management, took him up on the bet.

The stakes? Just a million bucks. No big deal to billionaires.

Here's the best part…

Warren Buffet's pick? An S&P 500 index fund at Vanguard! Ha!

One of the best investors in the world — Warren Buffett! The Oracle of Omaha! — chose an index fund!

When the money is truly on the line… you go with an index fund. (yep, that's the fact!)

The Worst Kept Secret on Wall Street

Hedge fund and investment portfolio managers rarely beat index investing, especially after they take their management fee and taxes. Actively managed mutual funds cannot beat index investing, especially after fees and taxes. It's hard to beat the market when you have to pay over 1% each year in fees!

Unlike many hedge funds, Buffett's pick is a fund you can buy if you have $3,000 (the minimum). It costs you nothing to buy or sell (no sales load) and has an expense ratio of 0.17% (0.05% if you get the Admiral shares). If you invested $100,000, it's just $170 a year. Your cell phone probably costs more. Way more.

Planet Money did a story about this bet and how it's doing, with a little under two years left. They give the story a little more color with a look at both sides of the bet (it's 21 minutes and entertaining, definitely listen to it when you can), but I bet you can guess how it's going…

How's the bet doing? At the end of 2015, the index fund is up 66% and the hedge fund is up only 22% (remember the market fell sharply, ~45%, in 2008). There is almost no way the hedge fund can make up the gap in two years.

Who Doesn't Want You To Know?

The investment establishment. Other brokers. Actively managed mutual funds. Hedge fund managers and salespeople. People who make money off those higher fees or when you trade stocks, options, and other assets.

Those trillions of dollars in index funds aren't in other funds. Actively managed funds charge north of 1% in fees. Vanguard charges a fraction of that. That's billions of dollars a year the establishment isn't earning (like $40+ billion) and you know they aren't happy about that!

Do you know when those folks make money? When you buy and trade stuff. Even buy and hold is too boring for them. Pay $5 to buy a stock and hold it for ten years — they won't make another FIVE DOLLARS until you sell. $10 in 10 years? Ha — good luck paying for those executive shirts where the collars don't match the shirt.

This is not new news… it's just not IN the news

The gauntlet was thrown in 2006 by Warren Buffet, but the knowledge that actively managed funds can't beat index funds has been around for a very long time.

I remember reading about it as a teenager, in the mid-1990s, on The Motley Fool (I found this article from 1999 — “The average actively managed stock mutual fund returns approximately 2% less per year to its shareholders than the stock market returns in general.”).

It's not new news, it's not in the news because it's hard to write that story more than once.

And it's hard to get advertising from the financial establishment if you're telling folks they don't need the financial establishment. 🙂

(plus, how many teenagers would invest in boring stuff?)

Why Doesn't Everyone Invest in Index Funds?

A lot of people do… trillions of dollars are in index funds. But a lot of people don't…

… because index investing is boring. Buy and hold is boring.

It's boring to write about too. How many times can this article be written? Once. If another column is due next week… what then? 🙂 I'm fortunate in that I don't have that pressure!

That's why you get articles about how a billionaire warns about index funds or whether “passive investment is hurting the economy.”

Do you know what else is boring but made “more exciting” by marketing and the news? Losing weight. Weight loss is at its core a math problem — consume fewer calories than your body burns. No one said it was easy because ice cream is awesome, but that's not a weight loss problem. That's not a math problem. That's a human behavior problem.

Investing is the same way.

What do the most successful investors recommend?

Warren Buffet recommends index funds. In the 2013 letter to Berkshire shareholders, he share his instructions in his will (page 20, emphasis mine):

My money, I should add, is where my mouth is: What I advise here is essentially identical to certain instructions I’ve laid out in my will. One bequest provides that cash will be delivered to a trustee for my wife’s benefit. (I have to use cash for individual bequests, because all of my Berkshire shares will be fully distributed to certain philanthropic organizations over the ten years following the closing of my estate.) My advice to the trustee could not be more simple: Put 10% of the cash in short-term government bonds and 90% in a very low-cost S&P 500 index fund. (I suggest Vanguard’s.) I believe the trust’s long-term results from this policy will be superior to those attained by most investors – whether pension funds, institutions or individuals – who employ high-fee managers.

David Swensen, Yale's chief investment officer responsible for managing their endowment, also recommends index funds. Swensen beat the market for 20 straight years (1988 to 2008). If you wanted to make a bet with a manager, he's the guy to make it with… and he recommends index funds!

How I have my investing ice cream…

I'm not an expert when it comes to investing but I understand a lot about human behavior. I know I like a little excitement in my life.

Most of my long-term investments are in index funds. A small piece is invested in dividend growth stocks to scratch that itch. It lets me stretch my financial analysis muscles (a tiny bit), pick a few stocks, and enjoy the little shots of dopamine whenever I see a dividend come through. That's good enough for me.

If you have this itch, put 90% of your investments in index funds and carve off a little bit to do the “fun stuff.” Bet it on some tech companies or biotech companies. Who cares… it's fun money. It's like cheat days or that piece of chocolate, a little bit won't hurt you and you can make sure you don't do anything truly bad or dangerous.

Here are some good stock brokers for new investors in case you don't have an account just yet. They have low or no fees and ease you into the investing process.

As for your short-term savings, for something in the near future, keep those in short term investments that are not volatile. They won't be exciting but they'll be safe.

If you want to get “exotic,” mix in some real estate investing. You can get into it with less than $1,000.

Once you realize you're bad at it, you can always put it back into the index fund — there are no transaction costs! 🙂

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About Jim Wang

Jim Wang is a forty-something father of four who is a frequent contributor to Forbes and Vanguard's Blog. He has also been fortunate to have appeared in the New York Times, Baltimore Sun, Entrepreneur, and Marketplace Money.

Jim has a B.S. in Computer Science and Economics from Carnegie Mellon University, an M.S. in Information Technology - Software Engineering from Carnegie Mellon University, as well as a Masters in Business Administration from Johns Hopkins University. His approach to personal finance is that of an engineer, breaking down complex subjects into bite-sized easily understood concepts that you can use in your daily life.

One of his favorite tools (here's my treasure chest of tools,, everything I use) is Personal Capital, which enables him to manage his finances in just 15-minutes each month. They also offer financial planning, such as a Retirement Planning Tool that can tell you if you're on track to retire when you want. It's free.

He is also diversifying his investment portfolio by adding a little bit of real estate. But not rental homes, because he doesn't want a second job, it's diversified small investments in a few commercial properties and farms in Illinois, Louisiana, and California through AcreTrader.

Recently, he's invested in a few pieces of art on Masterworks too.

>> Read more articles by Jim

Opinions expressed here are the author's alone, not those of any bank or financial institution. This content has not been reviewed, approved or otherwise endorsed by any of these entities.

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  1. Kalie @ Pretend to Be Poor says

    Great post. I agree with your investment strategy entirely and don’t see the point in paying fees for actively managed funds. Especially after reading about all the rampant corruption in The Big Short. Not that it was a shocker, but it really brought it to life.

    • Jim says

      Whenever you have large systems, you’ll have people looking for angles and advantages. It’s just part of life! 🙂

  2. Shaun says

    I heard that Planet Money story about Buffet’s bet and what really struck me was how the (soon-to-be) losers of Protege Partners looked at it. They blamed their poor performance on the market downturn. They basically said “well, if the market hadn’t tanked, we would be winning.” Umm… Yeah. That was the entire point of the bet! You can’t predict market downturns! They learned nothing from this.

    • Jim says

      If they don’t say and believe it, then it’s basically an attack on their whole business model. It’s like a devout Christian saying God doesn’t exist, it would fundamentally change who they are, what they believe (and have believed for a long time) and something that would be very difficult, if not impossible, to do.

  3. Our Next Life says

    Everyone needs to read this! We are 100% index funds with the money we have total control over. For our 401(k)s, which have more limited options, we do our best to minimize fees, but we can’t wait until we can roll that money over to Vanguard after we quit next year! And for those who want the excitement of picking stocks, I love your 90/10 suggestion. Super smart.

    • Jim says

      Share it with all of your friends!

      401Ks are so tricky whenever the options are terrible, so I always went with the cheapest option that fit my need and then balanced it out with Vanguard funds.

      The 10% “fun” (like how I called dividend investing “exciting and fun”?) really does take the itch away.

  4. Norman says

    This is what everyone needs to hear…but very few want to tell it. Thanks for the article!

  5. Larry Green says

    Awesome. Absolutely awesome. This is exactly why my money is in index funds. It is so true that the investment professionals do not want you to know this. They make money by advising assets and on commissions. With index funds, both are rendered useless. It is amazing that even the greatest investor of our times picked the index fund. Great article for beginner’s to see and maybe to convince a few people to join the club who have been bleeding management and commission fees.

    • Jim says

      Hard to make a living on 0.15% expense ratios … unless you’re Vanguard and amass billions.

  6. Steve @ Think Save Retire says

    Wow – this. This and only this. Investing really isn’t all that difficult, but a LOT of people, organizations (and politicians) bring in a ton of money by confusing people into forking over big bucks for almost nothing in return.

    Great article!

    • Jim says

      Marketing works! Whether it’s lotion that will make you look younger or a pill that will make you live longer, people spend money on things they shouldn’t… including investments.

  7. Anne-Marie says

    Great article. Thank you. I know I’ve been reading basically the same thing over and over in other similar posts from others but something about how you put it made it finally sink in for me. Nice work.

    • Jim says

      Thanks Anne-Marie! The reality is that we want to believe we can control the things that happen in the world and when it comes to investing, it’s best to get out of your own way. And if you can’t, give yourself just a little bit to mess around with and you’ll be juuuuust fine.

  8. Syed says

    Awesome post. Many people look down on indexing, and not coincidentally those people are ones who sell mutual funds or have a vested interest in companies that do.

    Some argue that Warren Buffet and Peter Lynch made great money picking stocks and you can too! I would tell them I love playing basketball but I don’t think I would last very long on the court against Lebron James.

    Focus on the things you can control, contribution rate and fees, and you will be better off than the vast majority of investors, and probably all of your friends.

    • Jim says

      Control those things and get out of your own way!

      Ever play basketball even with someone who played on a team in college? Light years better than the average joe. 🙂

      • Dan says

        But isn’t the analogy a little different for investing, Jim? In investing there really is no one who can beat the average Joe, not even Warren Buffet or Peter Lynch. (Warren Buffet’s record over the past 15 years has been worse than Vanguard’s Value Index funds.) So professionals really do not do better than amateurs in picking stocks.

        • Jim says

          Very true, I wasn’t extending the analogy but just playing with what Syed was saying.

          The original analogy is what you say – even the “pros” can’t beat the average Joe over the long run. You could argue that Buffet has to invest the way he does because of the vast sum of money he has and because he has to fill his days with something, but not everyone is like that. Trump would’ve been better served investing in an index fund, but then he wouldn’t be able to stay in the news!

  9. Michael Hicks says


    I have stumbled onto something that I think will blow the average investor away, and it is NOT investing in Index Funds.
    The fact is, I have been playing a Stock Market game over the past 10 years that I have been an educator (high school business and marketing courses). The students pick 10 companies of their own choice, BUT with the stipulation being that they HAVE to buy stocks in companies they buy products and services in.
    I have kept a TON of the stock spreadsheets that these novice investors have created over the past 10 years.
    Almost 95% of them had positive returns ranging from 23% to a staggering 148%, I have never seen returns NEARLY this large, even from Index Funds!! I don’t have an answer as to why almost ALL of them are successful just going with what they know. It is what it is!
    Have you ever heard of anything like this? Seems to me that ANYONE, by following these simple rules (pick things you know and love, invest a portion each month (maybe build your own mutual fund through E-TRADE or another online stock fund) and watch the money build), can create vast amounts of wealth based on this extremely simple formula that I have happened upon purely by chance!

    • Jim says

      I’d love to see these spreadsheets!

      Many of the stocks in the major indices are name brand companies (or holding companies of name brands), so there’s plenty of overlap with the rules you set for the stock market game. The list of S&P500 companies is full of products in your house and it’s with good reason, they make good products and have been at it for a while. Not surprised. 🙂

  10. Darla G says

    The PBS program Frontline did a great story on this topic called “The Retirement Gamble.” It aired April 23, 2013 and is still available to view on the PBS website. Bonus…it’s not boring!

  11. Merlin Batt says

    Thanks for the informative article! I am 71 and have a comfortable retirement income. Does it make financial sense at my age to start investing in an index fund, Vanguard, for example?

    • Jim says

      It really depends on your retirement plan. There are a variety of low cost funds at Vanguard and while I wouldn’t put all of your money in an S&P 500 Index, it’s likely your money should be in a mix of low cost funds depending on your funding needs.

  12. Ally says

    Jim, this post along with your Dividend stocks post are my favorites thus far from your blog! This advice is gold (and not the asset class kind, he he)! Funny, I remember reading an article from Motley Fool in early 2000s about index funds :). Would love to see more from you on balancing various indices based on risk tolerance, ratios of stocks vs. bonds vs. other asset classes (indexed of course) you recommend.

    • Jim says

      Thanks Ally! Investing is really some of my biggest interests, in part because so much of our finances is reliant on investing, so I take a keen interest. I try to pass that along in what I write and I love that it’s resonating. You have no idea how big a smile you put on my face. 🙂

      I’ll write more in the future about diversification, allocation, rebalancing and the like!

  13. Vic @ Dad Is Cheap says

    When people find out that I blog about finance, they usually ask me for investing tips. I usually tell them to open a Roth IRA in Betterment or Vanguard and max that out. How many people actually do this? Not many. Because it’s not a sexy answer.

    • Jim says

      They want the secret sauce… except the secret sauce is right in front of them!

      People ask me what I do too, in part because I’m managing a much larger nest egg, but it’s the same. Set allocations, buy index funds, go enjoy life.

  14. Minh says

    Love the article, Jim. I first heard about Buffett’s bet through NPR’s Planet Money, and I’m glad you brought it up here.

    Index investing is definitely a solid way to go given that most people are not willing to put in the time to learn about investing, psychology, macro/microeconomics, finance, accounting, etc. It’s a lot! I’m a big believer in index funds.

    Buffett believes only in investing in things you understand. I think it’s important that even with automated options available like Betterment out there, we should still do our due diligence to know what options are right for us.

    Based on a 10 year period, it’s hard (near impossible?) to figure out who’s a good “stock-picker” or money-manager, and by the time you figure it out 20 or 30 years later, it’s quite a lot of time and money (and fees!) sunk to make a change….not to mention that money managers are under immense pressure to perform well and are ousted far earlier than that, leaving only the ones who may have only gotten lucky during the first few years.

  15. Edward K. Motley says

    Great article!

    I read a Retirementors article on MarketWatch by George Sisti, an author who often reiterates the benefits of index investing, so a lot of active investors tend to refute anything he writes. In this particular article, they were sharing their personal returns above the market (wouldn’t you know it, each one had done better than the previous guy?) and someone asked about the calculation used. The response was that, for his returns, he included reinvested dividends and that the stated returns for index funds did not include them.

    How’s that for a confirmation bias? There are some ways to beat an index fund year after year, and apparently they mostly involve fuzzy math.

    • Jim Wang says

      Hahaha it’s easy to win if you “play” with the numbers… how could you not include reinvested dividends??? 🙂

  16. Richi says

    I was always taught to do snp500 vanguard while we’re young and I juts recently started having income after lengthy time on school so I was about to decided whether to put my girlfriends money into and I was going to my default Snp500 for her maybe five k

    But after reading your articles on wealthfront and betterment I’m hesitant.

    I am leaning towards wealthfront because of the insured cash account with 2 percent returns. The path app and tax harvesting features. But mostly because five thousand is free?

    But it doesn’t make sense to just put 5 k in wealthfront and stop simply to save on fees does it

    How do I justify opening up betterment or wealth front For the .25 on top of the vanguard etf fees that are charged. Instead of simply buying 5 or 50 k worthy of snp500 on my vanguard account.

    Is the tax loss harvesting feature enough to justify the extra .25 percent. That’s what I’m telling myself

    But this goes against everything I’ve been taught about doing anything other than vanguard index funds with lowest fees and buying and holding and not looking for decades.

    But my time is worth more now than before. So I could argue the extra .25 is to save myself time. And that the old mantra about never pay management fees refers to the .5% and above??

    I also am looking at aspiration account and would like the social investing apps. But sadly the fees in your article for social impact roboadvosors were all higher than betterment and wealthfront. I guess I’m too cheap to be socially conscious sadly.

    Please advise. Email me if you can also please.

    • Jim Wang says

      It sounds like you’ve done the research and it’s really up to you to decide whether you want to pay the 0.25% fee to have them manage it or do it yourself.

  17. Sandy MCCLINTOCK says

    I agree with your position with the following additional observation…
    Over the period 1993 to 2000 I compared the annual change in gold price with the average annual return on investment from a managed funds.
    Gold has a better record than the stock market here in Australia; typically it averages 9% to 10% per year with a standard deviation of around 27%.
    Growth Funds in Australia averaged around 6% to 7% with a standard deviation of 8%.
    So one could go for faster growth with lower volatility or slower growth with much lower volatility
    If I was young I would pick faster growth because there is more time to even out the volatility.
    As one gets older a mix of the two strategies seems attractive.
    I can send you a spreadsheet if you are interested.

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