With today being Labor Day here in the US, I thought it was appropriate to talk about something many folks just might be working on today – their side hustle.
When I was in college, I had a lot of little hustles. It was college so there was a lot of downtime.
I've written about the most interesting of the side hustles, when I used to gamble online. Nothing focuses the mind like losing a thousand bucks on a single hand of Blackjack (for what it's worth, I'm even on my two bets over $1,000)!
I also used to flip things on eBay, including bootleg copies of the Transformers TV show because the DVD boxed sets were available.
Those side hustles never grew to anything bigger. I didn't become a professional casino promotion chaser. I didn't become an expert seller on eBay. I graduated, went to work, and stumbled my way into an entrepreneurial streak of online businesses.
The internet loves the idea of side hustles. The internet loves them because there are so many of them out there. With the advent of the gig economy, where you can drive people around on Uber or take on small jobs from Fiverr, you can start a little something on the side and earn some extra cash.
There are, however, good side hustles and great side hustles.
Good vs. Great Side Hustles
The good side hustles enable you to turn more of your time into money. These are the second jobs, ridesharing gigs, and the paid survey sites. If you work a job where you can't just put in extra hours to earn more, a side hustle is a way to extract more value out of your free time.
They're good because it enables you to earn more. You can use that money to pay down your debt or put more towards saving – we could all use more of that.
There are, however, great side hustles if turning spare time into spare dollars isn't a game-changer for your financial situation.
The great side hustles are those hustles that can become more than a simple transaction. They are more than turning hours into dollars. They enable you to build equity in an asset that can immediately or in the future be a source of income.
There's just one problem… a great side hustle is one that reaches that future point where it generates income. The great ones have a higher expected value but like doubling down on 11 in a casino, it's never a sure thing.
This is why the perfect side hustle is a hustle that not only has the potential to become more than a time for dollars trade but will teach you a valuable skill while you build it.
Know Your Why
Is this a short term need or something where you can and want to build something long term?
Maybe you are stuck at home because of the pandemic, then you'll want to pick a side hustle you can do from home.
A good side hustle is an inherently short term, it's trading time for money and you get it immediately. A great one has the potential to scale but doesn't necessarily generate income immediately. A good side hustle may be better for your needs because you can't wait on the income to build up a great one.
We must make decisions based on our circumstances. Don't feel like you're shortchanging yourself by doing a good side hustle today because you need the cash (you can always build a great one later!).
Let's look at some prime examples of both:
Good Hustle: Driving for Uber/Lyft
Driving for Uber is a good side hustle.
I've met a lot of fantastic people who drive for Uber because it's a way for them to monetize their commute. According to the U.S. Census, the average commute time is 26.1 minutes. That's nearly an hour each day!
If you can turn that hour into cash, while meandering your way home, that's a very good way to do it. You just roll the dice and hope your next Uber ride doesn't take you farther away from home!
Driving for Uber is not a great side hustle because it's not scalable. You have to drive every dollar you earn and when you only have 24 hours in a day, there's an upper limit to what you can earn. It's great for earning some side cash, to monetize a commute or some downtime, but it doesn't scale.
It also doesn't strengthen too many career skills. It's not a complete loss in the skill-building department. You will improve your ability to make small talk (a nice social lubricant) as well as your driving and navigational skills, but it's likely not going to be a game-changer on either front.
Great Hustle: Blogging
What's an example of a great side hustle? Blogging.
What's fascinating about blogging, which is true about every pursuit, is that there are so many layers to it. On the face of it, blogging seems to be about writing. You have to come up with ideas, you have to formulate those ideas into an entertaining and engaging post, and then you need to format it in a readable way that pulls people in. It's a constantly evolving process.
But then you realize that to get people to your site, you need to network with other bloggers in your niche, get involved in social media, learn a little about search engine optimization, integrate an email newsletter so you can reach those folks who discovered your site and want to learn more … the list keeps on going.
It seems simple and straightforward until you dig into it.
What makes it great is what you learn. If your blog fails, you will become a better writer, a better organizer of ideas, grown your network, improved your understanding of social media and other online technologies, among other things. These are all skills you can use anywhere and it's a valuable by-product of your time and energy. You could even take these skills and start freelancing for other bloggers. For example, you could become a freelance writer, social media manager, or SEO consultant. Here are some more ideas on how to become a freelance blogger.
If your blog succeeds, it is scalable. Your blog will earn money while you sleep because it's a storefront that never closes. You can use that stream of income to build up your investments, and maybe you can sell it one day for a nice balloon payment that changes your financial trajectory.
In either case, you are better off.
Can Good Turn to Great?
Yes, and very easily.
Caitlin Pyle was a freelance courtroom transcript proofreader making a pretty good living at it. It was her full-time job
When I interviewed Caitlin Pyle about earning $17+ an hour as a freelance proofreader, I was fascinated by her journey into that world. It turns out I wasn't the only one.
It's the classic “good” side hustle – you're proofreading. You get paid for a unit of work, which in her case was by the page of transcript. You could scale it by hiring people but nothing stops them from freelancing on their own.
So how do you go from good to great? Teach people what you know.
She now runs several courses, one of which is Proofread Anywhere, that teaches people how to do exactly what she did. If you have a successful side hustle that is going well, it's not a huge leap to decide you want to put your on-the-job training into a manual or course. You can then sell that course and take advantage of the size and scale of the internet.
In late 2016, Caitlin revealed in her first income report ever that she earned $1.7 million in just two years. That's a lot of proofreading pages. 🙂
(Also, her earnings were not just from proofreading. It's also from teaching people how to proofread.)
It's by no means easy… but the potential is certainly there.
So the next time you're considering a side hustle, ask yourself why and make sure you start the right one.