Toluna Review 2024: Make Money with Online Surveys



Product Rating



  • Can complete multiple surveys each day
  • Several ways to earn rewards points
  • Wide variety of survey topics
  • Gift card and cash rewards are available


  • May not qualify for every survey
  • Only a few gift cards available with a $10 balance
  • Cash redemptions require a $30 balance
  • Payouts may low for some surveys

Online surveys are an easy way to make some extra cash in your free time. With so many platforms to choose from, finding a survey site with high payments and flexible rewards options is essential to maximize your effort.

Toluna is one of the world’s largest survey communities offering several ways to earn points, including surveys, playing games, and one question polls.

This Toluna review can help you decide if this is the best survey site for you.

Table of Contents
  1. How Toluna Works
    1. Toluna Mobile App
  2. Who Can Join Toluna Influencers?
  3. How to Make Money with Toluna
    1. Online Surveys
    2. Profile Surveys
    3. Sponsored Content
    4. Consumer Insight Program
    5. Posting Content
    6. Referring Friends
    7. Contests
  4. Toluna Rewards Options
    1. Gift Cards
    2. PayPal Cash
    3. Charity
  5. How Much are Toluna Points Worth?
  6. Do Toluna Points Expire?
  7. Toluna Community
    1. Polls
    2. Topics
    3. Games
    4. Battles
    5. Thumb It
    6. Digital Magazine
  8. Toluna Customer Service
  9. Is Toluna Legitimate?
  10. Positives and Negatives
    1. Pros
    2. Cons
  11. Toluna Alternatives
    1. Survey Junkie
    2. Swagbucks
    3. LifePoints
  12. Summary

Want to make money sharing your internet anonymously for marketing purposes?

With the, you can make money in a variety of ways including filling out surveys and sharing your internet. You can install the app on a variety of devices, like your computer and phone, then use the to generate a little extra money.

When you share your internet, it’s all anonymous and companies use it for marketing purposes. How much you earn is based on your IP addresses and internet speed.

This app is free, available worldwide, and the minimum payment is $5. When you sign up with the link below, you start with $1!

Learn more about

How Toluna Works

Toluna offers paid surveys and short polls to earn rewards points. Panelists – Toluna Influencers – can redeem their points for gift cards and cash.

It’s possible to take short surveys that take less than 10 minutes and others that take longer – and pay more.

Survey topics can cover a variety of areas and can be more diverse than other consumer opinion platforms.

Reward redemptions start at $10 which is competitive with similar platforms.

While you should only consider Toluna to make money with paid surveys, there is also a social media community to interact with other members.

Toluna Mobile App

The Toluna Influencers mobile app is available for Android and Apple devices.

It offers the same features as the web platform, including taking surveys, redeeming points, and participating in online community activities.

Who Can Join Toluna Influencers?

You must be at least 16 years old to join Toluna in the United States. The minimum age to join can be different in other countries.

The terms and conditions state that teen panelists must be at least 18 years old to redeem prizes. Until then, their legal guardian is the only person who can redeem rewards with Toluna points.

You can join by connecting an email or Facebook account.

In addition to the United States, other eligible countries include:

  • Canada
  • India
  • Singapore
  • United Kingdom

Joining Toluna online takes a few minutes and you receive 500 bonus points when registering.

Learn more about Toluna

How to Make Money with Toluna

You have several options for making money on Toluna.

Online Surveys

Surveys are the primary way to earn rewards. One advantage that Toluna has over other sites is answering surveys for a variety of topics.

Some of the potential survey subjects include:

  • Business
  • Lifestyle
  • Movies and TV
  • New products
  • Technology

You can attempt multiple surveys each day and you can choose different topics that may interest you.

The survey payouts depend on the topic and survey length. Currently, 3,000 points are worth $1 in rewards.

Each survey invitation displays these details:

  • Survey topic
  • Estimated time length
  • Total payout

In addition to attempting surveys by topic, you can try surveys that are longer or shorter than 10 minutes to complete.

Surveys that take up to 10 minutes have a maximum payment of 1,200 points – approximately $0.40 in rewards. Longer surveys can pay up to 3,000 points to earn $1 per successful completion.

While there are many survey topics, the payouts may not be as high as other survey sites.

You may qualify for follow-up surveys that have higher payouts after completing the online surveys. However, Toluna doesn’t advertise these opportunities on its member dashboard.

Like other survey sites, expect to receive several daily emails when new surveys open. Attempting these surveys first may be easier to qualify for as you receive a targeted message.

However, you may decide to use a dedicated email account for survey invites since they may overwhelm your personal inbox. You can also unsubscribe from emails.

Profile Surveys

Answering short profile surveys can help you receive personalized survey invites that are easier to qualify for.

Not qualifying for the complete survey means you miss out on earning points and you lose time. A side hustle like paid surveys is only worth it if you can qualify for surveys and complete them quickly.

The profile survey topics include:

  • Automotive
  • Employment
  • Financial habits
  • Health
  • Home and family
  • Internet usage
  • Media
  • Mobile phone usage
  • Shopping habits
  • Video games

These surveys only pay 100 points each but can open the door to higher-paying opportunities, including focus groups.

Sponsored Content

Another way to quickly earn points is by answering one-question polls that Toluna or other research platforms want to ask. These polls earn 15 points.

Learn more about Toluna

Consumer Insight Program

If you’re comfortable selling your data, Toluna’s Consumer Insight Program lets you earn $3 per month (9,000 points) by sharing your internet browsing activity.

You can install the add-on to your computer or mobile device and continue using your internet as usual. Then, use the device for at least 20 days each month.

The service lets you enroll multiple devices to earn double the cash. For example, using two devices lets you earn $6 per month from this activity by using each device for at least 20 days a month.

Here are the compatible devices for this program:

  • Mobile: Android and Apple
  • Desktop: Chrome and Firefox

This can be an effortless way to make some extra money when you’re not answering surveys if you own a compatible device.

Here are some other ways you can sell your data for money.

Posting Content

Users might be able to earn points by making quality content such as polls or discussion topics. You can earn points if other Toluna users have high interaction with your creations.

Referring Friends

Each friend you refer lets you earn 500 points and your friend makes 500 points too. It’s possible to refer up to 10 friends per month to earn up to 5,000 bonus points.


Toluna periodically runs contests that let you win bonus points. One example is finding hidden codes on the platform’s social media channels.

There can also be sweepstakes and trivia games to win prizes.

Toluna Rewards Options

There are several redemption options for redeeming Toluna points. The redemption minimum is $10 (30,000 points) for the various prizes.

Gift Cards

Gift card redemptions start at $10 for several retailers and restaurants. However, some brands require a higher redemption minimum, such as Amazon gift cards with a $25 balance.

Here are some other ways to earn free Amazon gift cards.

PayPal Cash

PayPal is the only cash redemption option and is available in $30 increments. The redemption minimum is $30 or 95,000 points.

In addition to the higher redemption minimum, the PayPal service fee also applies.

Gift cards are the better redemption option for most panelists because they are easier to earn and don’t have hidden fees.


Like other survey platforms, you can also donate points to charity instead of cash and gift cards. Charity donations start at 10,000 points to plant trees in foreign countries.

If you like donating to charities, other platforms support more causes.

Learn more about Toluna

How Much are Toluna Points Worth?

Toluna points currently have a value of 3,000 points for $1 in cash or gift cards. This valuation is lower than other survey sites.

However, influencers can earn more points per successful survey to balance out the lower point values.

In addition to looking at the total payout, users should also see how long surveys can take to complete. Users should pursue the shortest surveys with the highest payouts to potentially earn the most points per survey attempt.

Do Toluna Points Expire?

Toluna points expire 12 months after you earn them even if you’re an active member. Taking future surveys doesn’t renew the points balance.

Points can also expire due to account inactivity by not completing one survey in a rolling 12-month period.

Toluna Community

Not every activity earns points but the online Toluna community is unique. These features add a “fun factor” other survey sites lack as they don’t offer a social media platform to interact with other users.


You can answer short polls about a variety of topics from pop culture to daily habits. It’s also possible to make your own polls to see how others respond.


You can also create discussion topics to share your opinion and see what others think.

Several users share their recent reward redemptions or their savings goals.

Other posts talk about TV shows, sports and random trivia.


There are some basic games available on the Toluna website. They can be a fun way to pass the time and also challenge friends.

But if you want to make money playing games, here’s a list of apps that cater specifically to that.


Users can upload two images, videos or songs to see which option users prefer. After placing your vote, you can see the results from existing responses.

Thumb It

Instead of answering yes or no, you can click thumbs up or thumbs down with “Thumb It” questions. This feature is like smashing the like or dislike button for YouTube videos.

Digital Magazine

Toluna publishes a digital magazine each month. This publication shows some of the latest platform news and covers other seasonal topics of interest.

Active members can appreciate the magazine to look for ways to maximize their efforts.

Toluna Customer Service

Members can submit an online support ticket when they need help from Toluna. Some examples may include logging into an account, redeeming rewards or finding missing points.

There is also an online database of frequent questions.

The customer support options are similar to other services.

Is Toluna Legitimate?

Yes, Toluna is a legit option for taking paid surveys and making money. There are several ways to earn points and it’s possible to complete more survey topics than other platforms may offer.

However, the $10 redemption minimum can be higher than other platforms. Also, the survey payouts may not be lower than other platforms offering surveys of similar length.

While each platform values its points differently, having to earn 30,000 points can be a mental barrier for some survey takers. Other platforms use a more straightforward pricing system that can make it easier to estimate the value of each point. For example, 100 points equal $1.

The platform has a Trustpilot score of 3.4 out of 5 which is approximately one point lower than several competing sites. Some common complaints include troubles logging into the account and not qualifying for surveys.

To be fair, other survey sites have similar complaints. Several recent complaints are from after the onset of the pandemic when many online sites have been experiencing more technical difficulties.

Learn more about Toluna

Positives and Negatives

Here are some of the reasons to join or avoid Toluna.


  • Can complete multiple surveys each day
  • Several ways to earn rewards points
  • Wide variety of survey topics
  • Gift card and cash rewards are available


  • May not qualify for every survey
  • Only a few gift cards available with a $10 balance
  • Cash redemptions require a $30 balance
  • Payouts may low for some surveys

Toluna Alternatives

Here are some survey sites you might use instead of Toluna. You can also belong to several platforms to answer more surveys.

Survey Junkie

Survey Junkie can award up to $50 per survey and you can take multiple surveys each day. The redemption minimum is $10 for PayPal or gift cards.

You must be at least 16 years old to join Survey Junkie.

Read our Survey Junkie review to learn more.

Learn more about Survey Junkie


If you experience “survey fatigue” but want to continue earning points, consider Swagbucks.

Here are the different ways to earn points:

  • Online surveys
  • Shopping online
  • Watching videos
  • Playing games
  • Redeeming coupons
  • Signing up for product offers

You can attempt multiple surveys each day. Many of the other activities don’t require a purchase but paid offers can earn more points.

Amazon gift card redemptions start at $1. You only need a $3 balance to redeem points for PayPal cash and gift cards to other brands.

The minimum age to join is 13 years old.

Read our Swagbucks review to learn more.

Learn more about Swagbucks


LifePoints only offers online surveys but gift card and PayPal redemptions start at $5. Some of the longer surveys can pay more than Toluna for a similar time commitment.

Teens may join at age 14 years old.

Read our LifePoints review to learn more.

Learn more about Lifepoints


Toluna can be one of the most exciting ways to make money with online surveys as you can choose from many topics. But the redemption options are relatively limited for gift cards and the cash redemption minimum is high.

Other platforms can offer similar survey opportunities but let you cash out more often. Here’s a list of the top 10 survey sites if you want to check out other options.

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About Josh Patoka

After graduating in $50k with student loans in May 2008 from Virginia Military Institute with a B.A. International Studies and Political Science with a minor in Spanish (he studied abroad in Sevilla, Spain for 3 months), Josh decided to sell his soul for seven years by working in the transportation industry to get out of debt ASAP and focus on doing something else with a better work-life balance.

He is a father of three and has been writing about (almost) everything personal finance since 2015. You can also find him at his own blog Money Buffalo where he shares his personal experience of becoming debt-free (twice) and taking a 50%+ pay cut when he changed careers.

Today, Josh relishes the flexibility of being self-employed and debt-free and encourages others to pursue their dreams. Josh enjoys spending his free time reading books and spending time with his wife and three children.

Opinions expressed here are the author's alone, not those of any bank or financial institution. This content has not been reviewed, approved or otherwise endorsed by any of these entities.

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