Ask a lot of travel hackers for the best rewards program and they will likely all say the same – Chase Ultimate Rewards.
(for what it's worth, I'm not a travel hacker, I just play a bad one on the internet)
I wanted to see what the hype was and I got the Chase Ink Preferred Card for my business (compare that card with others like it). We do some advertising and you get 3X rewards on top of the ridiculous sign-up bonus of 80,000 Chase Ultimate Rewards points. Up until now, my experience with travel rewards consisted of the Southwest Companion Pass and some Starwood points. Both are super easy to understand because they're wholly contained in a program – Southwest Airlines and Starwood hotels.
Chase Ultimate Rewards are a whole different ballgame. The rewards points can be used for practically everything.
You do all of your business on the Chase Ultimate Rewards site and you can book your travel directly or transfer your points to 10+ hotel and airline partners.
How to Use Your Chase Ultimate Rewards
Much like many other rewards programs, your Chase Ultimate Rewards points can be used a variety of ways.
In the most boring sense, it can be converted to gift cards and statement credits or spent like money on Amazon. I call these “cash equivalents.”
Converting Chase Ultimate Rewards to Cash EquivalentsThere are three cash equivalents:
- Gift cards – $100 gift cards are 10,000 points, a classic conversion scenario where points are worth a penny each. What's nice about Chase is they don't play games, you can convert a $15 gift card for 1,500 points too so they don't nickel and dime you on the smaller gift card amounts. Some gift cards go, like Starbucks, have gift cards as little as $5.
- Statement credit – listed as “Get cash back” in the menu, you can get a statement credit to your account or direct deposited to a linked account. The conversion rate is worth a 1¢ a point.
- Shop on Amazon – Amazon says the conversion rate you get on Amazon.com will vary but will generally be a little less than 0.8¢ per point. The advantage is you can pay fractionally, so not in $15 increments (smallest Amazon.com gift card available), but I don't see the point. Just get a gift card and load your Amazon.com gift card balance so you aren't giving up 20% of value.
What makes Chase Ultimate Rewards so amazing is that they don't play the typical rewards games. They don't change the conversion rate for gift cards based on the face value of the card. They don't make “statement credits” expensive. They also don't force you to a statement credit when a deposit to your account is all the same.
But, as you'll see, 1¢ is just the beginning. You can get way more per point.
Spending Chase Ultimate Rewards on Travel
The Chase Ultimate Rewards program is about travel so it makes sense that the best use of your points is actually on travel.
There are two ways you can spend your points on travel:
- Transfer points to an airline or hotel partner with their own reward programs
- Book on Chase's Ultimate Rewards travel portal directly for flights, hotels, cruises and car rentals
Transfering Points to Partners
Chase has partnered with 10+ airline and hotel reward programs and you can transfer your points over to them.
When you transfer your UR points over to the travel partner, book travel on that travel partner's website/portal.
The current list of travel partners includes:
- Aer Lingus AerClub
- British Airways Executive Club
- Flying Blue AIR FRANCE KLM
- Iberia Plus
- Korean Air SKYPASS
- Singapore Airlines KrisFlyer
- Southwest Airlines Rapid Rewards
- United MileagePlus
- Virgin Atlantic Flying Club
- IHG Rewards Club
- Marriott Rewards
- The Ritz-Carlton Rewards
- World of Hyatt
The conversion rate is a simple 1:1 transfer with no fee involved and is one way (you can't transfer back to Chase UR). The rules stipulate that the receiving party is owned by you or someone listed as an authorized user on the account. If you violate this (say, to sell points to someone else), you may be forced to forfeit the points and have your account closed. I do not recommend playing any games with this.
We fly Southwest a lot and we typically value Southwest Rapid Rewards points at about 1.6¢ per point. This is a solid 60% more per point than going with cash. Also, points transferred from Chase Ultimate Rewards to Southwest Airlines do not count towards Companion Pass.
Transfers can take up to a week but most are near instant.
You can “daisy-chain” redemptions if you know the relationships. For example, you can transfer Chase UR points to Korean Air SKYPASS but you can't transfer Chase UR points to Delta or KLM. Korean Air, Delta and KLM are all part of the SkyTeam Alliance and you can redeem those SKYPASS miles on any SkyTeam Alliance airline… so you indirectly can transfer Chase UR points to Delta and KLM. 🙂
Booking Travel via Chase Ultimate Rewards Portal
Depending on the card you have, you can get a bonus on your “spending.” A Chase Sapphire Reserve card offers 50% more, a Chase Sapphire Preferred Card and Ink Business Preferred card will get you 25% more. Everyone else will get the regular pricing via the portal.
This bonus amount (in my case, 25%) is based on the only other “direct to value” redemption available – the cash equivalents I listed above. Those all convert at 1 penny per point. This means you are getting 1.25 cents per point when you book using the Chase travel portal. I'll be showing you screens that I see, which is with the Chase Ink Business Preferred card.
At the top of the search results of any screen, you'll see your points total and how much they're worth:
This is confirmed when you do any search.
For the hotel, we looked at a weekend in February in Washington D.C. and found this hotel:
$104.16 per night or 8,333 points, which values each point at 1.25¢.
The same goes for flights:
You do get better value per point that a gift card or statement credit but you're limited by the travel tool itself. It does not include as many vendor options as some other travel search tools.
For example, the flight I looked up is one we take all the time. Baltimore International Airport (BWI) to Islip Airport (ISP) on Long Island is a frequent flight on Southwest. I looked up that exact flight and it's $109 each way (total is $217.95 after taxes/fees). Southwest is rarely on the search aggregators but that's an example of the limitations of Chase's search functionality. You can only book what they have, which may not be the best price.
In my case, it is better to convert my points to Southwest Rapid Rewards points on a 1:1 basis and book the flight directly on Southwest using points. The flight is cheaper and I get more value per point.
Booking Chase Ultimate Rewards Experiences
Chase Ultimate Rewards Experiences are VIP experiences that include sports, entertainment and culinary events.
A sampling of the events available when I looked:
Some of the events are specific to certain cardmembers. For example, one of the vents listed (Ultimate Weekend at Relais & Châteaux GourmetFest) was only for Chase Sapphire Preferred cardmembers. Others are only for Chase Ink Preferred cardmembers. They fall into a category known as Chase Preferred Experiences. These are the higher end ones that include Relais & Château GourmetFest 2018, Andrea Bocelli at Amalie Arena, VIP experiences at the New York Knicks, etc.
What are the best cards to earn Chase Ultimate Rewards?
There are a variety of Chase cards that accumulate Chase Ultimate Rewards points:
Chase Freedom – 5X points in different categories every quarter, 1X points one everything else
Chase Freedom Unlimited – 1.5X points on everything
Chase Sapphire Preferred – 2X points on dining and travel, 1X on everything else
Chase Sapphire Reserve – 3X points on dining and travel, 1X on everything else
Chase Ink Business Preferred – 3X points on the first $150,000 spent in Travel, Shipping purchases, Internet, cable and phone services, advertising purchases on social media and search engine optimization, 1X points on everything else
Chase Ink Plus Business – 5X points on the first $50,000 spent in Office supply stores, Phone, internet and cable TV services, 2X points on the first $50,000 spent in Gas stations, Hotel accommodations when purchased directly with the hotel, and 1X points on everything else
Chase Ink Business Cash Card – 5X points on the first $25,000 spent in travel, shipping purchases, Internet, cable and phone service, 2X points on first $25,000 spent at gas stations and restaurants, and 1X points on everything else
Each one is different and for different types of spenders. I personally use the Chase Ink Business Preferred card because it gives me 3X points on the first $150,000 spent in categories that include advertising purchases on social media and search engines. It also currently has an 80,000 Chase Ultimate Rewards point bonus for new signups after you spend $5,000 on purchases in the first 3 months.
What are the active Chase Ultimate Rewards Sign-Up Bonus Promotions?
The Chase UR program has some of the richest and most generous sign-up bonus point promotions for new account. You can often see tens of thousands of points (upwards of 100,000 Chase Ultimate Rewards points), with very reasonable annual fees (especially given the rich bonus). For example, the Chase Sapphire Preferred card will give you 50,000 Chase UR points and its annual fee is just $95 with the first year's fee waived.
Chase Freedom – $150 cash after $500 on purchases in the first 3 months
Chase Freedom Unlimited – $150 cash after $500 on purchases in the first 3 months
Chase Sapphire Preferred – 50,000 Chase Ultimate Rewards points after $4,000 on purchases in the first 3 months
Chase Sapphire Reserve – 50,000 Chase Ultimate Rewards points after $4,000 on purchases in the first 3 months
Chase Ink Business Preferred – 80,000 Chase Ultimate Rewards points after $5,000 on purchases in the first 3 months
Chase Ink Plus Business – None listed
Chase Ink Business Cash Card – $300 cash after $3,000 on purchases in the first 3 months
Now that you know how the Chase Ultimate Rewards program works, what will you be doing next?