Is Ipsos i-Say a Scam or Legit? (2021)

Ipsos i-Say is the survey site arm of Ipsos, one of the largest market research companies in the world. The Ipsos Group is headquartered in Paris, France and was founded in 1975 by Didier Truchot. They have offices in 88 countries with over 16,000 employees and are publicly traded. They’re legitimate.

If you remember back to the most recent Presidential election, Ipsos was often cited along with Reuters (they have a partnership) whenever political surveys were mentioned. Even today, the approval and disapproval ratings are Reuters/Ipsos polls. Reuters comes up with the questions and methodology, Ipsos conducts the polling.

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Table of Contents
  1. What is Ipsos i-Say?
  2. How Ipsos i-Say Works
  3. How Ipsos i-Say Points & Rewards Work
  4. Is Ipsos i-Say Worth It?

What is Ipsos i-Say?

Ipsos iSay is the survey site and it’s open to 18+ residents of the United States and Canada. If you live elsewhere, you’ll be redirected to a local Ipsos iSay survey site. You can join it completely for free (never pay to join a survey site or survey panel, they should always be paying you!) and immediately start taking surveys.

The sign-up process takes mere minutes, with a few demographic and targeting questions, because they like to get the pre-survey questions out of the way. They will ask your gender, date of birth, marital status, education, race, household makeup, etc.

Afterward, you need to click on a confirmation survey and you’re off to the races.

The first survey is a pre-qualification one called the “Getting to Know You Survey” – it’s a very short interview. It’s basically a survey that fills out your demographic information, like employment status, and level of interest in surveys. It’s only about a dozen questions max and it’s a way for them to understand the people who join. This helps them put you into the right panels.

How Ipsos i-Say Works

My Ipsos iSay Dashboard

Unlike other survey sites, which will give you points for downloading apps, watching videos, shopping, playing games, and other activities; Ipsos i-Say focuses solely on surveys. You’ll get invites via email or you can look in the Dashboard for surveys that you qualify for.

There are surveys and “polls.” Surveys will start with qualifying questions and then move onto the survey itself. If you don’t qualify, you still get 5 points. If you do, the points will be much higher since it will take longer.

There are also polls. The polls are not surveys and so you don’t get points for answering them… but they are part of a bigger contest. When you finish a survey, you get to play Poll Predictor where you guess what percentage of people will answer Yes to the different polls. If you get it right, you get “chances,” which are entries into Ipsos i-Say’s prize sweepstakes.

Pretty close!

Here’s a recent one where I had to guess how many people answered yes to this question – “Do you smoke a cigarette before leaving home every day?” I put 18%, the real answer was 15%, I earned 15 chances and immediately allocated them to the $300 Amazon.com gift card drawing.

(some of these are really wacky… like “If a stranger knocked on your door and asked to use the toilet, would you let them? What percentage of American women answered “YES” ? — I guessed 11% and the real answer was 13%!)

In addition to earning points completing surveys, you get Ipsos iSay loyalty rewards. If you finish 5 surveys, you get a 25 point bonus. If you do another 5 (and thus hit 10), you’ll earn another 50 bonus points. Finish 15 more (and thus hit 25), you’ll get another 100 bonus points. This is in addition to what you earn for the survey itself.

Bonus point schedule:

  • 5 surveys: 25 bonus loyalty points
  • 10: 50 bonus loyalty points
  • 25: 100 bonus loyalty points
  • 50: 200 bonus loyalty points
  • 75: 250 bonus loyalty points
  • 100: 300 bonus loyalty points
  • 125: 400 bonus loyalty points
  • 150: 500 bonus loyalty points
  • 200: 600 bonus loyalty points

They add up!

How Ipsos i-Say Points & Rewards Work

100 points on Ipsos iSay is worth $1. You trade the points in for gift cards for Amazon, Starbucks, Target, etc – the cards are delivered instantly. You can redeem i-Say points once you get to 500, which is much lower than other sites, and they don’t expire as long as your account is active (you don’t answer any surveys for 45 days).

You can also request a Paypal payment (slightly more expensive, 1530 points for $15) but that will take 3-4 weeks to process. You can also request a prepaid Visa card, $2000 points for $20, with no premium and that takes 4-8 weeks to get to you (it’s sent by USPS).

You can always donate your points to various charitable organizations like Habitat for Humanity, Nature Conservancy, etc. too.

Finally, you can cash in 250 iSay points for an entry into the prize sweepstakes.

Is Ipsos i-Say Worth It?

It will depend on you and how busy you are – the big challenge with any survey site is qualifying for surveys.

If you are lucky and happen to match a lot of them, then you could clean up. If you are unlucky and don’t happen to match a lot of them, you’ll get 5 points a lot. Some people find they qualify for a lot, others find it a struggle. This is something that I can’t give any advice on, we’re all different. I do know they have a lot of surveys, so it’s not because the pickings are slim.

Personally, I found that after the initial flurry and getting to around $7-8, I struggled for bit to answer enough surveys to reach $10. I failed to qualify for many and eventually just waited to get those points, rather than survey answering points.

If you’re OK with that result, my best advice is to give it a try and see how many you qualify for (for what it’s worth, their time estimates on surveys is too high… I usually finished them must faster than they estimated). Since the sign-up process is so quick, it’s low risk.

As for how much money you can make, it will not get you rich. It’s nice to get a few bucks every so often for answering iSay surveys but that’s all it’ll be, a few bucks here or there. I think anyone who promises wealth and riches from a survey website is delusional. 🙂

Click to Join today for free and start making money immediately.

Ipsos i-Say

7

Overall

7.0/10

Strengths

  • Low payout threshold ($5)
  • Loyalty program
  • Large pool of surveys

Weaknesses

  • Only surveys
  • Personally failed to qualify for many surveys

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Jim Wang

About Jim Wang

Jim Wang is a thirty-something father of three who is a frequent contributor to Forbes and Vanguard's Blog. He has also been fortunate to have appeared in the New York Times, Baltimore Sun, Entrepreneur, and Marketplace Money.

Jim has a B.S. in Computer Science and Economics from Carnegie Mellon University, an M.S. in Information Technology - Software Engineering from Carnegie Mellon University, as well as a Masters in Business Administration from Johns Hopkins University. His approach to personal finance is that of an engineer, breaking down complex subjects into bite-sized easily understood concepts that you can use in your daily life.

One of his favorite tools (here's my treasure chest of tools,, everything I use) is Personal Capital, which enables him to manage his finances in just 15-minutes each month. They also offer financial planning, such as a Retirement Planning Tool that can tell you if you're on track to retire when you want. It's free.

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These responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

  1. Karen Heffner says

    I have been trying to get their customer service to contract me since Noverber 1st. I have sent a least 10 emails and I get no responses. If this is how there ostomer service department works. There management must really s……

    • Jim Wang says

      Hmmm… I don’t know about their management but if you can’t reach customer service, that’s not a good sign.

  2. SNF says

    In my experience, Ipsos-Isay have too many people and their admin system can’t handle it, meaning people don’t get paid for surveys even if they do manage to finally qualify.

    I haven’t been with them long, but was invited to two product tests (shampoos), which I did according to everything they asked. But they never paid out.

    I couldn’t provide them with any proof (they asked me to send back the products and paperwork after the survey) and they claimed they couldn’t find the survey records on their system – because they send out so many of them. (They actually said that to me in an email.) I don’t believe you can actually send out a product to a panelist’s address and not have a record of it, but they refused to pay anyway.

    So what was supposed to be a fun way to unwind and earn small rewards for coffee and Amazon turned into a real rip-off waste of time.

  3. Stephen says

    Absolute scam. In my case I completed a load of surveys and earned 485 points, then they deactivated my account saying that I didn’t fit the profile they needed.

    Funny old thing… the minimum points required for a reward is 490.

  4. cindy says

    I was a panel member for over 5 years and had no issues with i-Say. I completed hundreds of surveys over the years, collected points, and cashed them in without any problems. The last two months I hadn’t received any surveys and kept checking the website which said no available surveys which at times was not unusual. I finally emailed them and my response was “We have been reviewing our clients’ research requirements and, unfortunately, your member profile is no longer suitable for our needs. Consequently, your account was deactivated on 04/18/2019 and no other survey invitations have been sent to you. If you have any points remaining in your account, you can redeem them for up to 45 days after terminating your membership. After 45 days, all remaining points have been forfeited.” It would have been nice to know that after years I was no longer suitable and I would have cashed out my 8,000+ points and went on my merry way. The kicker is I applied using another email using the same personal information and was accepted into i-Say. I’m not sure what happened at i-Say but now there are lots of negative reviews about this happening and Luke your response of ‘We’re sorry for the poor experience’ of ‘We’re sorry for the inconvenience’ just doesn’t cut it. You all scammed lots of points from your panelists who spent time filling out your surveys in good faith.

    • Wanda James says

      Same thing happened to me, but I was on there nearly TEN YEARS. They suddenly, WITHOUT NOTICE, cancelled my account and are now giving me BS replies about me changing my email address (I gave them all THREE of the possible email addresses I have had over the past 20 years), or that I have somehow mysteriously “unsubscribed.” Why would I do that when I had collected 10,500 points??? I was saving for something nice and now I’ve lost them all. What a disgrace. I’m planning on getting to upper management about an article I intend on writing regarding what USED to be a reputable company.

      • Tanya Green says

        Same experience here that you two have. I was a panel member for over 7 years and then about2 years back I noticed I wasn’t getting anymore emails from them. When I finally reached someone (which took numerous tries) I was told that I no longer for the profile and that my account had been activated. I don’t know what happened to them, but they are certainly not the same company from a decade ago.

  5. Shay says

    I been a member since 2010. I received at least 5 gift cards in the mail. Out of no where my account is inactive. They dont reply to emails. Found out the company been bought out by another company and kept the same name. They are a scam dont sign up.

  6. Aliceinwonder says

    This survey place is total BS. You work on a survey and put a lot of time in it with the promise of some good points and suddenly it says you’re not eligible for this survey and you get 5 lousy points. I have been working over two years to build up enough points to get the $100 gift card. Plus poll predictor is a joke. Don’t plan on ever winning a prize. It’s a total scam. Move along to more honest places. YouGov is good. You get 500 points with them for each survey and a chance to earn more sometimes.

  7. Wanda James says

    No, they are NOT worthwhile. Take it from a longterm member. Unless you are wealthy and have a family of 4 and up that buys a LOT of products and services, you will be disqualified from most of the surveys and sent the same old ones over and over again, for very few points. After doing surveys for 10 years or so, they just closed my account WITHOUT NOTICE and I lost the over 10,000 points I had been saving for something good. Even after all that work, it only amounts to a little over $100.00. And now they are trying to put the blame on me. I wasted a lot of time and am very angry about this. Don’t waste your time too!

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