Best Credit Card for Cashback on Online Advertising (Adwords, Facebook & More)

When I started by business, I researched business credit cards. I was hoping to find one with juicy sign up bonuses.

Alas, credit cards weren’t as generous as they are today.

Many offered cash back with slightly higher percentages on business related charges. Those included travel, office supplies, and telephony bills (cell phone, internet).

I settled for the Southwest Rapid Rewards Business credit card because it gave me Rapid Reward points. Those points helped me earn the 110,000 points needed for Companion Pass.

BUT… things have changed.

As my business grew, I was spending more on advertising with Google Adwords, Facebook, Pinterest, and others.

It turns out, credit cards noticed. There’s a new(ish) crop of credit cards that give you higher cashback and point bonuses for that kind of spending.

So I switched… and here’s why.

Table of Contents
  1. Ink Business Preferred Credit Card
  2. Southwest Rapid Rewards Performance Business Card
  3. The American Express® Business Gold Card
  4. American Express Blue Business Cash™
    1. What counts as “advertising in select media?”

Ink Business Preferred Credit Card

Chase Ink Business PreferredThis is the card I use today. It has the highest cap on annual spend and you earn points in the most lucrative rewards system.

Of the cards that offer higher cashback, the Ink Business Preferred Credit Card is my favorite for a few reasons.

You earn 3 points per dollar on the first $150,000 spent on typical business expenses, which includes “Advertising on search engines and social media sites.” (the cards below have lower caps)

You also earn 3 points per dollar on travel, shipping, internet, cable and phone charges too… but it’s the advertising on Google Adwords, Facebook, and others that makes this card sing.

That’s 3X what other cards are offering. When you consider the value of Chase Ultimate Rewards, it’s more than 3% back.

There is also generous sign-up bonus. Earn 100,000 bonus points after you spend $15,000 on purchases in the first 3 months from account opening in the .

Finally, if that wasn’t enough, it’s a Visa Signature card. You get all the perks associated with Visa Signature. This includes auto rental collision damage waivers, warranty extention, roadside dispatch, travel and emergency assistance, lost luggage reimbursement, global entry statement credit, lounge access, and more.

And the annual fee is only $95. That’s why it’s in my wallet.

Learn more about this card and others

Southwest Rapid Rewards Performance Business Card

The Southwest Rapid Rewards Performance Business Credit Card is the newest card on this list because it was just released just a few years ago. The sign up bonus is a very sexy 80,000 Rapid Rewards points after you spend $5,000 within 3 months of opening the account.

The card offers 2 Rapid Rewards points per $1 spent on social media, search engine, Internet, cable and phone services with no limit. I scoured the terms and conditions and the Program Agreement, there was no listed limit. You also earn 3 points per $1 spent on Southwest Airlines and 1 point per $1 on all other purchases.

This is on top of a lot of great travel perks including a fee credit for Global Entry or TSA PreCheck, Inflight WiFi credits, and 4 upgraded boardings per year (when available).

All this for an annual fee of just $199.

Learn more about this card

The American Express® Business Gold Card

The American Express® Business Gold Card is another card that gives you four Membership Rewards points per dollar spent from airfare, advertising in select media, gas stations, shipping, and computer technology and services (hardware, software, cloud, etc.).

The difference is that of those five categories, you pick two to earn 4X. You don’t earn 4X on them all. You earn 1X on the others.

Plus, on the two categories, you get the higher rate on your first $150,000 in spending.

Their welcome offer is good – earn 70,000 Membership Rewards after you spend $10,000 in purchases within the first three months of Card membership. Terms Apply. As an added perk, .

The American Express® Business Gold Card has $295 annual fee. (See Rates and Fees)

(If you can’t get the Ink Business card, this is a great alternative)

Learn more about this card and others

American Express Blue Business Cash™

American Express Blue Business CashLast but not least, American Express Blue Business Cash™ is a cashback card with a reward structure that is similar to the Business Gold Rewards Card. You can earn 2% cash back on all eligible purchases on up to $50,000 per calendar year, then 1%. Cash back earned is automatically credited to your statement – a very simple cash back schedule.

This card is third on the list because there isn’t a special category for online advertising, it’s just a high rate.

There is also a welcome offer of $250 statement credit after you spend $3,000 in purchases in your first 3 months.

What’s nice about this card is that you get cash back, rather than points you have to spend somewhere else. This card has $0 annual fee. (See Rates and Fees)

Learn more about this card and others

What counts as “advertising in select media?”

For the American Express cards, you can earn higher bonuses in “advertising in select media” – but with social media and online companies appearing and disappearing all the time, what counts?

American Express offers this guidance:

U.S. Advertising in Select Media

To earn additional rewards for advertising, purchases of online, television and radio advertising must be purchased in the U.S. directly from media providers in order to promote a business.

Examples of merchants that accept the Card and where you can earn additional rewards include:

– Google

– Facebook

– Yahoo

– NBC National Broadcasting

– CBD Radio

* This is not a complete list

You will NOT earn additional rewards for direct mail services including list/lead generation.

It seems like advertising with a major corporation is safe. If you spend it on a smaller company, it may not be in their systems to count it as advertising.

I expect Chase’s categories for “Advertising on search engines and social media sites” to be structured in the same way.

To see the rates and fees for the American Express cards featured, please visit the following links: American Express(R) Business Gold Card: See Rates and Fees. American Express Blue Business Cash: See Rates and Fees.

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About Jim Wang

Jim Wang is a forty-something father of four who is a frequent contributor to Forbes and Vanguard's Blog. He has also been fortunate to have appeared in the New York Times, Baltimore Sun, Entrepreneur, and Marketplace Money.

Jim has a B.S. in Computer Science and Economics from Carnegie Mellon University, an M.S. in Information Technology - Software Engineering from Carnegie Mellon University, as well as a Masters in Business Administration from Johns Hopkins University. His approach to personal finance is that of an engineer, breaking down complex subjects into bite-sized easily understood concepts that you can use in your daily life.

One of his favorite tools (here's my treasure chest of tools,, everything I use) is Personal Capital, which enables him to manage his finances in just 15-minutes each month. They also offer financial planning, such as a Retirement Planning Tool that can tell you if you're on track to retire when you want. It's free.

He is also diversifying his investment portfolio by adding a little bit of real estate. But not rental homes, because he doesn't want a second job, it's diversified small investments in a few commercial properties and farms in Illinois, Louisiana, and California through AcreTrader.

Recently, he's invested in a few pieces of art on Masterworks too.

>> Read more articles by Jim

Opinions expressed here are the author's alone, not those of any bank or financial institution. This content has not been reviewed, approved or otherwise endorsed by any of these entities.

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